Content Creator | Social Media Strategist | Analytics Tommy is a student at the University of Lethbridge with a major in Marketing and Economics and a minor new media. He likes to apply knowledge from consumer behaviour and social psychology to his marketing tactics. Any inquiries or advice, contact him here: tl.tommyli@gmail.com

The Importance of Perception in Marketing

Consumers today are heavily influenced by their own perception in their everyday life. In marketing, perception applies to the product or service that he/she may consume. First let’s define two concepts here: Sensation: The response from our sensory receptors (taste, smell, touch, hear, see) to stimuli such as light, sound, taste. Perception: The process of…