The Situation:

Cjay 92 radio was looking to engage with local individuals and highlight the benefits of radio to various members of the community.

The Opportunity We Saw:

We saw the opportunity to assist Cjay 92 by engaging with over 40 local influencers of various demographics to determine what people love most about radio. We wanted to capture just how important radio is for people’s emotional well-being and connection to their community.

What we did:

We conducted in-depth interviews in the community and put together a photo/video/post-production team that created a cross-platform compatible cinematic advertisement and teaser trailer that features Calgary’s diverse listeners, highlighting radio’s ability to connect Calgarians together in conversation, music, and local events.